WebP works in every current browser and encodes quickly. AVIF is even smaller at the same quality, but takes longer to create. Both work in modern browsers.

Does it help the website load faster?

Yes: images are usually the heaviest part of a page. Making them lighter speeds up loading, especially on phones.

Guides

Optimize images for your website (WebP and AVIF)

Lighter images so your website, blog or online shop loads faster: 1920 px WebP at about 250 KB, or AVIF to squeeze even more.

1Drop in the images from your website or shop.
2Turn off auto-routing and choose «Web and social»: 1920 px WebP at about 250 KB per image.
3For thumbnails or backgrounds, edit the profile: change the maximum edge, the target size or the format (WebP or AVIF).

Open the tool, ready to go →

Frequently asked questions

WebP or AVIF?: WebP works in every current browser and encodes quickly. AVIF is even smaller at the same quality, but takes longer to create. Both work in modern browsers.
Does it help the website load faster?: Yes: images are usually the heaviest part of a page. Making them lighter speeds up loading, especially on phones.